Introduction
What is UX?
UX vs. UI
Step of UX
User and Business Goals
How to Understand Users
What is User Research?
User Profiles
How to Ask People Questions?
Design Patterns
Designing for Devices
Information Architecture (IA)
What is Information Architecture?
Types of Information Architecture
Visual Design
Weight
Contrast
Depth
Colour
Alignment
Proximity
Repetition
Line
Edge
Pattern Breaking
Visual Hierarchy
Z-Pattern
F-Pattern
Layout Design
Browsing
Searching
Discovery
Page Framework
Wireframe
The Fold
Images
Headlines
Lines of Interaction
Forms
Calls-to-Action
Labels
Placeholders
Instructions
Buttons
Psychology of Users
Conditioning
Persuasion
Experience
Data
What is Data?
Summary
Statistics
Graph Shapes
Tests
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